Selling Techniques: Tips to improve your negotiation skills
In the words of Mick Jagger, “You can’t always get what you want, but if you try sometimes, well you just might find you get what you need”.
So what are the key skills of an effective negotiator and how exactly do you go about trying to get what you need? Here are a few tips to help you improve your negotiation skills further.
Selling Techniques: Tips for selling features and benefits
Last month, our blog focussed on Questioning Techniques to help you to identify the needs of your clients. This month, we are going to look at how you can further improve your selling techniques by selling the Features and Benefits of your Business, making sure that the client gets what they actually need and not what you have assumed they need.
Understand your clients first
Linking back to questioning techniques, before you get to sell any features and benefits of your business or product, it is really important that you have sought to understand the client first, and that you are not making any assumptions about what it is that they actually want.
Before you sell make sure you have a full understanding of what the client’s requirements are, and that you have tested your understanding of those requirements. This way, you will be best positioned to talk about relevant features and benefits to suit the client's needs appropriately.
Selling Techniques: Tips for questioning techniques
With 2017 now well and truly upon us (we are finally confident that we know what day of the week it is), many businesses have moved from reflecting on the past year towards planning world domination for the year ahead.
As professional sales people, it’s an important time to really look to understand the needs of your clients, especially those you have been working with for a number of years, as it is easy to become complacent and assume we really understand what our clients are looking for.
Meaningful questions will provoke thought and help to engage your clients in a conversation that is relevant to them and their business. Here are five questioning techniques to help improve your selling technique and structure these conversations.
Selling Techniques: Tips to improve your influencing skills
The ability to communicate and get our message across is one of the most critical business communication skills any of us can have. The way in which we communicate with others forms the basis of people’s opinions on who we are and what we stand for, and in a business sense can have a significant impact on our relationships with colleagues and clients alike.
Obviously we are all individuals, and behave in varying ways when we are communicating, depending on our personality types. It is however, interesting and important to realise that there are ways to adapt our communication styles, changing our behaviour as opposed to our personality, in order to improve our influencing skills and achieve our goals in terms of interaction, persuasion and effective communication.